More DIY Friendly

As a consumer brand, SKIL needed to refresh its packaging to be more DIY friendly. Using Imagine’s expertise and design, they were able carry the brand identity through by predominantly showcasing the product hero, and the feature and benefit copy.

The winning formula includes: Top three features of the product being prominently shown on the front of each package; branding is now apparent on all 6 sides; the high quality photography we implemented shows a quality product that is displayed largely on the front of the package.

  • Categories: Packaging Design
  • Client: Skil