A major line extension required packaging that would create an on-shelf distinction from the rest of the line, while still adhering to existing packaging design standards. Furthermore, global component sourcing complicated the process.
Imagine created a “silver bar” approach that fit the existing brand guidelines, yet enabled the Lithium-Ion line to stand apart from conventional products. They identified the significant features and benefits, and the means for displaying them.
Imagine implemented package designs across an extensive product line as well as managed the approvals for production in China, Europe, and the US.