Making an Impression on the Page

MedTorque, a world class manufacturer of orthopedic instruments and implants, asked Imagine to develop a campaign for their new line of single-procedure torque-limiting drivers. We knew balancing the seriousness of the subject matter with a lighter tone would be tough, after all, creating a playful message about spinal surgery instruments is a tough nut to crack. Using large colorful photography and clear messaging we created a juxtaposition that clearly illustrated the difference between MedTorque’s products and their competitors.

  • Categories: Print/Digital