As the #1 brand in brazing alloys throughout the world, Lucas Milhaupt was not only in need of new packaging, but they also needed a new brand identity for the distributor market that could be implemented for the brand globally. This project required redesigning the package and developing structures.
The solution was to use different colors to identify different product chemistry. The new design works seamlessly across different types of structures regardless if the product is a clamshell, tube, or a box. And most importantly, the brand identity is being kept intact no matter where you are in the world.