“Putting Our Name on the Line”

After Imagine rebranded A&E (now called Lang Tools), we were in charge of pulling the new standards through all marketing initiatives, including the new brand introduction during the 2011 AAPEX Show.  The bold graphics and layout/flow of the booth quickly grabbed the attention of show attendees. The main signage clearly displayed the old company logo along with the introduction of new Lang Tools company name, which has also been the owner’s family name for 4 generations. It means truly “putting their name on the line.”

  • Categories: Event Support
  • Client: Lang Tools