Packaging Design Concept Gives a Bird’s Eye View

Kaytee is a strong brand and well known by bird watchers and backyard enthusiasts.  They wanted to extend the reach of this category leader.  Imagine accomplished that by turning the graphics upside down creating a graphic look and feel from “a bird’s eye view.” This new look and updated messaging resonated with the client and consumers alike.

  • Categories: Packaging Design
  • Client: Kaytee