Imagine was tasked with improving the big box store shopper experience for 20 feet of space in the convenience hardware category. A redesign of the packaging was vital, as well as a huge improvement of the shelf presentation was needed. After an in-store evaluation, surprisingly we found that the shopper for this hardware category was mostly female, indicating new graphics and merchandising had to be directed toward them.
Imagine designed new packaging structures with big windows, making it easy to see the inside contents. The packaging was also made to look more feminine giving more appeal to these hardware products. Most impressive was that the reusable structure of the package, which was revamped allowing the consumer to easily close it, and set aside for future use.
Once the new packaging structure was established, we added lots of bold color and simplified the graphics to help shopper’s read. We also created new categories and clearly outlined them with a color-coded system, which made it easy to locate the types of items that shoppers needed. The in-store revamp received rave reviews from multiple big box retailers.