This high high-end manufacturer of cutting and pruning tools needed a mobile way to serve the landscape, agricultural and wine industries. The Bacho truck was born to act the first mobile retail sales and showroom. Imagine created bold industry specific outside graphics for truck and designed the inside signage, including completing a plan-o-gram for shop-a-ability and product information.
The Bacho trucks travel through California demonstrating, selling, and servicing product directly to the user in the field. It also captures new customers, supports distribution, creates brand awareness, and presents breath of product line.