This market leader saw opportunities for product line extensions into the premium bicycle market and the computer security products category. Leveraging their expertise in security products could give them.
Imagine researched the bicycle enthusiast market and retail store environments and identified the product features and image that would resonate with buyers and create the desired perceptions. Sophisticated packaging structures and design were critical in establishing the proper positioning for this audience. Imagine also created the brand identity for office products and college student computer security applications.
Imagine's experience working with global suppliers and building world wide communications standards helped overcome the challenges of working with a network of suppliers in Asia. As a result, the hang tags, clam shells, pillow boxes and more all worked together to deliver the brand message of a quality product from a trusted, dependable name.