A major line extension required packaging that would create an on-shelf distinction from the rest of the line, while still adhering to existing packaging design standards. Global component sourcing complicated the process.
Imagine created a "silver bar" approach that fit the existing corporate guidelines, yet enabled the Lithium Ion line to stand apart from conventional products. They identified the significant features & benefits, and the means for displaying them.
Package designs for a product line of xx distinct models were completed. Imagine managed the approvals for production in China, Europe, and the US.