Branding & Positioning

Branding is more than just a logo. Branding is what you stand for—the personality of your company or product. It’s not only your soul and what you’re about, but it’s what your customers think and say about you. The logo then helps to represent your brand.

Positioning defines how your brand fits in the marketplace relative to your competition. It defines how you are targeting your product for specific market segments and product needs at specific prices. In short, you define how to communicate – clearly, specifically and thoroughly – why you are different and how your products are life-enhancing to customers. The result is a clear brand identity that tells your story and sets you apart from the competition.

We approach branding through:

• The brand promise – a concise and meaningful statement that consumers can use to identify the brand.
• Defining the promise of your brand requires a combination of research and insight.

We differentiate your brand by:

• Separating you from your competition so that your brand can stand out from the others.
• Establishing your brand architecture.
• Creating comprehensive brand standards to ensure consistent use of all elements both inside and outside your organization